What’s With the Name?
Our name is our concept. theSOULwithin is a reference to the success of our projects. Clients sometimes have difficulty expressing how they want to be represented online or exactly how they want their users to feel after they experience their online brand. Our job is simply to listen and interpret these intentions, and to help bring out the essence, or “soul”, of the project goal.
Expanding on the idea of this emotional response, our name is also influenced by the Indian word “Atma“, which means ones true self and identifies the soul in both Hinduism and Buddhism.
So there you have it. We find and present the soul within your project. Besides, “the atma within” just didn’t sound as cool…