Do you ever get that not-so-fresh feeling? Yeah, maybe it’s because your CONTENT IS STALE! You need to be spitting out fresh Web content regularly in order to be noticed, and there’s no better time to get fresh now that Google has launched their new freshness algorithm.
Fresh Algorithm, Fresh Results
Okay, so “Google Fresh” has hit. What’s the latest? The Latest. The new algorithm gives you the most current relative results for your search. As stated by Google Fellow Amit Singhal:
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.
As you can imagine, the freshness algorithm, which picks up and expands on the 2010 Caffeine web indexing system, will deliver tons of information gleaned from and geared toward whatever is trending on Facebook, Twitter and the rest of the social media giants. This is great if you want to keep up with the Kardashians (and who doesn’t? Well, we just won’t go there). But this is a gold mine for your business.
The new Google freshness algorithm provides a brilliant opportunity for your business…as long as your content is fresh and social media ready. With fresh content, presented through a social media campaign including Tweets, Facebook pages and the like, you now have a better-than-ever chance of appearing in search engines with your relevant terms. Your additional visibility to the Google freshness algorithm will create buzz, which you can leverage into more hits. Fresh content = buzz = extra traffic = sales.
Google freshness is all about finding the latest. If you’re ready to put some fresh content out there and blow it up on Facebook, Twitter, et al, this could be a great opportunity to gain some visibility and drive some traffic. It’s not like you wanted to hang on to that not-so-fresh feeling, right?
If you are ready to enhance your online marketing with search engine optimization, talk to theSOULwithin, Chicago, IL. Step by step, we’ll help you target the traffic you are looking for to connect to more of your your target audiences in meaningful and profitable ways. Call us today at 312-602-5379. Or use our online contact form