Recently, Danny Morris of SearchEngineLand.com, a leading online publication about search, asked search engines Bing and Google if social media link sharing has an effect on how pages are ranked. Both answered “YES!”
This is big news for any online business that currently embraces social media like Twitter and Facebook, as well as for those on the sidelines still pondering if they should bother to get into social media.
Some search engine marketing (SEM) professionals never thought there was a real connection between social networking and search engine rankings, but most SEM pros have long suspected that sharing content on social media has a positive effect on rankings.
Now Google and Bing Explain How It Works
When an article is re-tweeted or referenced much in Twitter, Bing evaluates the “Social Authority” of the user by looking at how many people you follow and how many people follow you. This “Social Authority” can add some weight to organic search listings.
Google calls the same process “Author Authority” and has their own way of calculating the authority of a given author. Google said, “Yes, we do compute and use author quality. We don’t know who anyone is in real life ☺.”
Join the Evolution!
The scope and complexity of online marketing is evolving at a sometimes slow, sometimes explosive pace. Now Social Media has earned its place as a valuable contributor to Search Engine Marketing.
This huge development proves that web design/development firms must step up to the challenge and help their website clients integrate Facebook, Twitter and other social marketing venues into their online marketing plan, along with SEO and SEM.
At theSOULwithin, here in Chicago, we arm our clients with a full online marketing arsenal of stand-out web design and development, White Hat SEO and SEM practices, and Social Marketing strategies that take advantage of the latest advances in Internet marketing.
Bring your “A” Game to the Internet Arena…If You Want to Win
Thanks to our savvy staff of web designers, web developers, SEO content writers, natural search pros, Pay-per-Click managers and Social Media specialists, theSOULwithin creates synergistic marketing programs that bring our clients into the spotlight, keeps them there, and makes them even more successful than they hoped to be.
If you’re ready to take your online success to a much higher level, talk to the experts at our full-service Internet marketing firm. Contact theSOULwithin, and start being more successful today.