theSOULwithin is a Chicago-based “mini-agency” designed for the new economy. We rely on a large network of highly skilled individuals, all with agency experience in design, branding and marketing. Our structure means we are flexible, free of corporate bureaucracy and red tape, ready to provide the highest quality work at affordable rates.

theSOULwithin is managed by Joe Edakkunnathu,, a 13 year veteran of the interactive space. Joe has worked for some of Chicago’s largest agencies and consulting firms, including Tribal DDB, USWeb/CKS, divine, marchFIRST, TMP Worldwide (monster.com) and Sapient. Joe has worked with brands such as McDonald’s, Budweiser, Harley-Davidson, State Farm, Deloitte, US Cellular, CDW and Rush Medical Center, where he managed projects in excess of $20 million. He founded theSOULwithin in 2001 with the idea of providing ad agency level work at affordable rates by keeping overhead low.

Find out how we came up with the name here. And learn why we it would be great if we can work together here.