This is probably one of the hottest topics in SEO right now. It is because unlike hundreds of other factors that SEO companies have learned in terms of what Google wants, being mobile responsive is something that Google has outright stated as a ranking factor. Two other such items are preferring https sites over http and site speed.

Why is mobile site optimization important?

Today’s day and age, people are turning to their smart phones to perform their searches. Some websites can get over 50% of their total traffic from mobile based searches. Because of this, if a site is not mobile optimized, they are much more likely to leave. That’s a lot of potentially lost business!

What does mobile optimized mean?

It means that your site is responsive to the screen size that it is being viewed on and that the content reflows to fit better within the device, whether its a computer, tablet or mobile device.

Here is an example of what your site may or may not look like if it’s mobile responsive. On the left the example appears like a shrunk down version of what’s on the computer. The navigation and text are so small it requires zooming in to read properly. The example on the right shows that each element of the layout maximize the available screen layout, typically in a stacked layout.

Here is a link where you can test yourself if your site is mobile friendly:
https://search.google.com/test/mobile-friendly

Just enter your website address and run the test!

How do I optimize my site for mobile?

Depending on how your site is built, it could take a great effort to utilize the same design and make it responsive. If your site is in WordPress and is not mobile responsive currently, we can help modify your site to be compliant. Or help you create a new site using a mobile optimized WordPress theme.

If your site is mobile optimized, the next thing to worry about is how fast your site loads as this is yet another factor Google has mentioned as being a major ranking factor.

Whatever state your site is at, theSOULwithin in Chicago and Dallas can help you properly optimize your site for mobile seo.