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    • 270 Million US mobile subscribers.
    • Worldwide spending in mobile media expected to grow to $14B by 2011.
    • The average mobile user has their mobile device within arms reach for up to 22 hours a day.
    • An average of 94% of text messages are read, with an average read within 4 minutes versus 48 hours for e-mail.
    • 77 percent of US mobile subscribers use text messaging.
    • Mobile marketing campaigns are achieving response rates greater than 25%.